A lot of smoke. And some mirrors too.

Haukur Örn Hauksson
2 min readMay 8, 2018
Photo by Jaroslav Devia on Unsplash

Humans have been inhaling smoke for a very long time. The Native Americans, stuffing their pipes. A few millennia before that, we had ancient tribes gathering around the fire in the night, throwing herbs on the flames, breathing in, breathing out.

All those shamanic rituals. Getting closer to the gods, and each other.

Most recently, we’ve kind of lost touch with our roots. And our fellow tribe members as well. After all, the modern archetype of the smoker is the Marlboro man. A funhouse mirror held up before the world. “Be like this lonely dude.”

Too bad he died of lung cancer. Too bad smoking cigarettes is really, really not cool.

Relegated to the ash heap of history, guys.

Vaping, of course, is the logical next step. It’s 2018. It’s the future. Customizable technology that you can make your own. Tell your own story.

Unfortunately, some Vapers are still stuck in the past, imitating old mistakes. Just look at Stephen Dorff, A.K.A. The Vapeboro man. Alone on a beach, in black&white. Another hollow reflection, a cracked mirror. This isn’t about igniting a revolution. It’s about coming together.

It’s time we build our own campfire. So let’s sit down in a huddle, feel the warmth. Let’s inhale delicious smoke and listen to stories, tell new ones.



Haukur Örn Hauksson

Writer/basketball lover/semi-professional dog sitter. Born on a savage, volcanic island in the North, currently residing in the Big Apple.